Fashion Story with Belinda from Baobab
F: Fashion is … a beautiful, creative, stimulating art form and an accessible form of self-expression.
A: Accessories are important because … without them we would have bare feet.
S: Starting our brand was …essential. We had nothing to dress our kids in – at the time.
H: Home to us is … sunny Sydney, Australia.
I: Icons in fashion are to us … Patti Smith, Jane Birkin, Lee Miller, Frida Kharlo to nme a few… all are strong, creative women with inherent style.
O: Over the years we have learned that the most important thing is … to be true to oneself, to produce honest clothing of great quality at an accessible price. It has been a struggle at times but we’re getting there…
N: New ideas often arise when … you open your eyes to all the wonders around you.
S: Style means to us … to be comfortable in your own skin.
T: trade-fairs we like to go to are? …Playtime in Tokyo because … we love Japan. Also looking forward to Kid’s Wear in Berlin.
O: Orders, our breakthrough order came when … we started working with agents both nationally & internationally.
R: Returning trends in fashion are … cyclical. We try not to pay too much attention to trends and produce garments our kids would like to wear.
Y: Years from now we will …be stocked by millions of independent boutiques worldwide…