Fashion Story with Angelique from bieq


Fashion Story with Angelique from bieq.

F: Fashion is … Inspiring and fun. 

A: Accessories are important because …it completes the outfit. 


S: Starting our brand was … Following my passion & so great to work on!! 

H: Home to us is … where the family is. Boyfriend Steven, son Seb 13, daughter Puck 10.


I: Icons in fashion are to us … jane birkin, jackie kennedy, grace kelly & monaco, sophia coppola. 

O: Over the years we have learned that the most important thing is … follow the feeling of your stomach when you choose people to work with. For business decisions, try to put emotions aside sometimes as well.


N: New ideas often arise when …my head is clear and when ideas start to come they continue and that is my greatest moment for bieq. Drawing what i think of and then try to see if it works out the way/style i planned it in my head, and when it does it makes me happy! Very important for designs is ‘schattigheidsgehalte’  but having a brand and still not being big means doing lots of things, and not enough time for designing.

S: Style means to us … mingling old & new items, cheap & expensive brands, do not keep your beautiful colbert, or dress in your closet but wear it! 


T: Trade-fairs we like to go to are … playtime in Paris we did because of the international visitors and we do sell very well at this fair! Coming this January we will probably try Playtime Tokyo as well, and Kid’s Wear in Berlin.

O: Orders, our breakthrough order came when … we concentrated on our production. Then we could accept bigger orders, and those came from being at the fairs with bieq!


R: Returning trends in fashion are … make funny moves, but always keep classic in mind – classic always stays in fashion.

Y: Years from now we will … be a worldwide known brand with completely (hand)knitted items only all are still made from our own produced yarn. Merino and maybe more. We will then have a bigger office, agents in several countries, and more time for me to do designing. 



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