Fashion Story with Soft Gallery


Fashion Story with Soft Gallery

F: Fashion is…. a great way to express your mind of stage….and bring together ideas and thoughts. 

A: Accessories are important because… it adds that little extra personal touch.


S: Starting our brand was… the biggest thrill and challenge ever and still is in many ways. 5years later not one day is the same. We feel very  fortunate to be able  to do what we love.


H: Home to us is… being with the family in one big symbiosis.


I: Icons in fashion are to us… delicate and discreet icons.

O: Over the years we have learned that the most important thing is… when it comes to work it has been important for us to keep holding on to our own intuitions, and what we feel passionate about…and believe in a healthy and happy organic flow and growth.


N: New ideas often arise when… while traveling…watching people….collecting objects…comments from our kids…and collaborating with artist from around the world. 

S: Style means to us… keeping it simple, poetic and authentic.


T: Trade-fairs we like to go to are… rewarding, because we meet a lot of interesting people and get to be part of a creative community. Playtime, Paris is inspiring and contains great clients and CPH kids Copenhagen for its extremely modern and cool atmosphere.


O: Orders, our breakthrough order came when… when Japan got an eye for us.

R: Returning trends in fashion are… animal prints, it seems to be a classic that one never really gets tired of.


Y: Years from now we will… still collaborate with different artist from around the world and represent them through their beautiful artworks displayed on our garments. We will also slowly keep expanding our collections in new directions and make sure that we constantly challenge ourselves with new thoughts and ideas….And if one day possible Tine and I have a dream to live for a while in another country with our families and run Soft Gallery from a broad….


..Soft Gallery

Bloesem loves comments
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    Nice gallery. It’s great to be part of something like that, being around creative, imaginative people can be great for us as well.

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