One of the first stores I popped into while in Amsterdam was Anecdote. A beautiful store as it is, was made amazing with the help of gorgeous morning light. Clothes right up my alley, exquisite interiors and welcoming staff made the perfect first experience.
Despite the success of the label, the Anecdote team has focused their efforts on their only store which is located along Wolvenstraat 15. At the same time they stock their pieces in their online store along with several multi-level boutiques across the world.
There is strength in a name like Anecdote, that everyone can understand and relate to, no matter where you come from. And honestly, what a perfect name it is.. it's no wonder their best selling item is the basic sweater with just the word "Anecdote" on it.
Get to know Anecdote in this super quick "5 things":
ONE: Many people mistake Anecdote for a Scandinavian or French label but they are proudly from Amsterdam.
TWO: Anecdote is a collection of easy to wear pieces, all day wear, so comfy you won't want to take them off. It's every occasion wear, taking you from home to the office and out for post-work drinks.
THREE: They don't have a target group. Everyone can wear Anecdote. It is really about your own interpretation of the pieces and showing your personal style through the way you mix and match certain pieces in their collection.
FOUR: The label takes from the meaning of the word. It’s about the stories in our lives, our experiences and the collections are based on small pieces and stories that happen in the founder’s life.
FIVE: The people who work at Anecdote ARE Anecdote! The small team lives and breathes the philosophy behind the brand.
The quote on the wall when you first enter the store, setting the tone for the brand and for you to better understand what Anecdote is.
Image credits and text by Zara Salahuddin