We absolutely love the quirky concept behind kidswear label Nosweet. Since kids most often come sweet as they are, what's the point of adding extra sweetness? Instead the label makes what they call "big clothes for little people". They are staying away from the stereotypical cute patterns like pink hearts and smiling teddy bears and serving up soft colours and unexpected patterns.
As they say, their clothes are for the well-behaved kids of misbehaving parents.. are you one of them?