KOEL Window Display at Athenaeum Bookstore

Bloesem Living l News : KOEL Window Display at Atheneum Bookstore

Today’s the day! We are so excited and happy to have our own KOEL window display at Athenaeum Bookstore for a week starting today in celebration of KOEL’S debut! Big thank you to Athenaeum Bookstore for this great support…so proud to see our magazines beautifully displayed in the best magazine shop in the Netherlands.

To celebrate this awesome day for KOEL, we are giving away a *free* 2017 wall calendar with every purchase at Athenaeum Bookstore. Happy reading Amsterdam friends!

Bloesem Living l News : KOEL Window Display at Atheneum Bookstore

Bloesem Living l News : KOEL Window Display at Atheneum Bookstore

Koel Magazine

Athenaeum Bookstore

Classes in Amsterdam

Bloesem Living I News : KOEL Classes in Amsterdam

Yes you didn’t hear it wrongly, we are back in Amsterdam! Here for the launch party of our “baby” – KOEL Magazine Issue 1, we are so excited to be able to share this labour of love finally with all of you in person. Together with the launch party events over here…we thought it would be really “koel” as well to get crafty with all our Amsterdam buddies!

Join the KOEL team as we celebrate this jolly season with two very special christmas edition workshops – making your very own mini weaving or macramé ornament to adorn the family’s beautiful christmas tree or simply as a handmade gift! Come and be extra merry with the KOEL team this christmas…

More about the classes in Amsterdam: 

Bloesem Living l

25 Nov: Mini Macrame Ornament Workshop at Dreamboat in Amsterdam

Get crafty and handmade your own gifts for your loved ones or gather your whole family and macra-make an ornament each for your beautiful tree. Let the KOEL team teach you the ropes to the basics of knotting and how to web your very own unique macramé christmas ornament. 2 hours of Macra-make! Why “knot” embrace this macramé revival with us this jolly season we say?

Bloesem Living I News : KOEL Classes in Amsterdam

26 Nov: Mini Weaving Ornament Workshop at LOFT in Amsterdam

How cute are these mini weaving ornaments? We are loving them so much! Perfect for adding some texture to your family christmas tree we think. Join the KOEL team as we teach you the basic techniques of weaving and creating your very own weaving christmas ornament. 2 hours of learning the craft of weaving! Come dip your fingers in some weaving fun this jolly season yes?

…Sign up for our Amsterdam classes



Meet our KOEL Ambassadors

Bloesem Living | Meet our KOEL Ambassadors

Launching a new magazine is so thrilling but at the same time I’m humbled to have the support of my friends and fellow bloggers whom I very much admire. To be a part of a community that shares similar interests such as crafting with yarn and interior styling and to have forged strong, lasting relationships with some of these people is one thing, but to have them back a passion project of ours so kindly really brings all the warm and fuzzy feelings!

Bloesem will be working alongside the amazing team consisting of Bookhou, Decor8, Poppytalk, April and May, Handmade CharlotteGemma Patford, Design Mom, Home Work who are all well-known influencers. They will be helping us to spread the word about KOEL Magazine and our Kickstarter Campaign to an ever greater audience across the globe, and hopefully together we can all bring KOEL Magazine to life!

Once again, a huge thank you to our ambassadors for believing in us and making our dream come true.. If you’d like to support KOEL Magazine, head over to this link here and check out the variety of ways you can be a part of this. Every bit counts and it’ll mean so much to us!

Bloesem Living | Meet our KOEL Ambassadors

.. KOEL Magazine
.. Join our Kickstarter Campaign

KOEL Magazine by Studio Bloesem

Bloesem Kids | A brand new KOEL Magazine by Studio Bloesem

YES, the secret is out, everyone! Studio Bloesem is going to be launching our very own magazine *throws confetti*

AND we would love to have you be a part of it too by supporting our Kickstarter campaign!

Oh, we’re so unbelievably thrilled to share about this exciting news about KOEL Magazine with our readers. Look forward 144 pages of inspiration to create a stylish home with yarns, including topics ranging from pattern inspiration to decorative knitting, crochet, weaving and macramé. That’s right folks, we’re celebrating our love for crafting with yarns with this one! Expect fresh, interesting content and beautiful styled spaces, captured through incredible photos.

We have been working really hard, brainstorming for great ideas and beautiful designs to bring this to fruition, but for that, we’re going to need your help too.

Join our Kickstarter campaign, starting from just €2, and enjoy all the exclusive details, first dibs, limited edition covers, advertorials and many more for our debut issue before it launches this October 2016. Every bit counts, and support from our Bloesem readers would mean the world to us. We truly can’t wait to bring you the final product of KOEL Magazine – still feels surreal saying it! – and we hope you are equally excited for it too.

Bloesem Living | A brand new KOEL Magazine by Studio Bloesem

Bloesem Living | A brand new KOEL Magazine by Studio Bloesem

Bloesem Kids | A brand new KOEL Magazine by Studio Bloesem

While that’s all we can say for now, be sure to hang around for updates, because this excitement is definitely going to be hard to contain!

We will also be working alongside an amazing team of ambassadors with the likes of Bookhou, Decor8, Poppytalk, April and May, Handmade Charlotte, Natalie Miller, Gemma Patford, Design Mom, and My Cakies for this project. Very thankful indeed to have the support of these friends and definitely some of my favourite blogs!

.. Join our Kickstart Campaign and help bring KOEL Magazine to life!

Class Alert: Mobile Photography and Food Styling this Saturday!

Bloesem Living | Class Alert: Food Styling and Mobile Photography

Join us this afternoon for another round of our Food Styling and Mobile Photography classes this Saturday! Once again, we’ll be working with our favourite kitchen appliance brand, Bosch, at their Experiential Center to bring you an afternoon of good treats, photography tips and all-round fun experience while you learn how to take your meals from oven to table. Soon you’ll be artfully styling your food for a gorgeous Instagram feed!

It’s going to be held on Saturday, 14 May, from 2PM to 5PM. More details over here. Grab your best pal and come hang with us! See you there!

.. Join our Food Styling and Mobile Photography class here

Bloesem at the Boutiques at The Pit Building

Bloesem Living | Boutiques at The Pit Building Spring 2016 Edition

Miss our brick and mortar store at Tiong Bahru? Or didn’t manage to catch our booth at the DREAM Stock Up! Christmas Market last year? Then you definitely have to join us at the Boutiques at The Pit Building next weekend! We will be one of the 150 over vendors who will be setting up their booths at one of Singapore’s biggest and longest-running shopping event, among other bespoke designers and independent businesses. You’ll be able to find virtually everything there – food, bags, shoes, apparel, home accessories, kids-related items (say Hi to our friends from Cuckoo who will be there as well!) and everything in between. The Bloesem Team will be bringing some of our latest additions to the Bloesem Shop along, such as Minka‘s collection of ceramic tableware, and our bestsellers like the My Deer posters, so kick back after a long week at work and swing by for a fun shopping spree with your best pals! See you there..

Date: Friday 11 March (9AM – 8PM) and Saturday 12 March (9AM – 6PM)
Address: The Pit Building, 1 Republic Boulevard, Singapore 038975

Bloesem Living | Boutiques at The Pit Building Spring 2016 Edition

.. Boutiques at The Pit Building
.. Check out Bloesem Shop our for a sneak peek of the products we’ll be bringing along


Food Styling and Mobile Photography coming to you this April!

Bloesem Living | Food Styling and Photography Class

Yes, we are back with another one of our Food Styling and Mobile Photography classes! The Bloesem Team will be working with Bosch again to guide you how to take your meals from oven to table and artfully style your food for that perfect Instagram shot. We will be sharing with you guys our best tips for you to craft a food story with the best lighting and angles, while utilising appropriate props and the surroundings. Come join us for a fun day of snapping away this April! And of course, snacking on delicious bakes and treats included.

.. More details about our Food Styling and Mobile Photography here

We’ve moved!

We’re so psyched to see you’ve joined us on this new platform! It’s been a long time coming.. Feels pretty unreal to think about how this blog has grown over the past decade, but coming in 10 years is definitely a sign for a change, don’t you think? is a brand new space where our 2 blogs, Bloesem Living and Bloesem Kids, come together in perfect unison as we continue to share our work in content creation, documents our love for travel, design, crafts, all things kids-related, and everything in between. We are totally loving this new refreshing space, and we sure hope you do too. Here’s to a new journey ahead! Enjoy!

Xo, The Bloesem Team


Come join our Product Styling and Mobile Photography Class!

Bloesem Living | Product Styling and Mobile Photography Class

Whether you’re an entrepreneur, marketeer, or just love taking photos for a stunning Instagram shot, we think you’re definitely going to enjoy our Product Styling and Mobile Photography class! Coming to you in a few weeks time, the Bloesem Team will be going through with you how to artfully style your products with the use of props and the surroundings, followed by our favourite editing apps, before finishing off with our very own top tips. Just watch your followers double-tap away! Find out more about the class here.

.. Product Styling and Mobile Photography class